Alison Lander has called time on her two-decade career at Coutts, joining UBS as director of its Newcastle office.
Lander was an executive director and team leader at the private bank from 1998 to October last year, joining the Newcastle office in 2015.
Previously she worked at at Natwest, which she joined in 1990.
The newly appointed director will develop the business in the north east and work with clients in the region.
UBS regional head Aidan Dunstan said: 'Alison is one of the most highly respected wealth management professionals in the North East.
'Her depth of knowledge of the region and experience will be invaluable as we continue to grow our offer.'
Lander said: 'UBS has an unrivalled regional footprint and I am looking forward to working with the team in Newcastle to build on their successes.
'Despite concerns about Brexit, businesses and high net worth individuals in the North East are going from strength to strength, and I’m excited to support them throughout 2019 and beyond.'
Last year, UBS added Oli York, a client adviser, formerly of Brewin Dolphin, to its Newcastle office.
Interviewed by Wealth Manager in September, the Swiss bank's UK and Channel Island boss Eva Lindholm said the company was aiming to double its 4% domestic market share in the medium term.
She addded that it had no desire to add to its five-strong regional chain but that the banks was hoping to increase the number of clients it attracted outside London.