DIY investor numbers on the AJ Bell platform climbed almost 50% over the year to the end of September, as the business readied itself for a 2019 IPO.
The firm’s total assets rose 16% year on year to £46.1 billion, driven by a 25% rise in platform AUA to £38.6 billion.
Direct client numbers rose 46% over the period from 64,709 to 94,555 while self-invested assets climbed from £4.7 billion to £6.6 billion.
That contributed an outsize amount to an overall 20% rise in total platform customer.
Advised platform assets remain the company's biggest revenue stream however, rising from £24.3 billion to £29.9 billion. Total net platform inflows were £5.9 billion over the period.
AJ Bell chief executive Andy Bell (pictured) said: ‘Momentum is strong across both the advised and direct-to-consumer (D2C) markets.
‘In the D2C market we are seeing demand from DIY investors looking for help managing their portfolios, utilising our investment content and easy to use investment solutions.
‘We are progressing well with our plans for a main market listing on the London Stock Exchange at the end of the year or beginning of 2019.’
Advised by Numis Securities for the float, the business has reserved shares for customers who joined before 15 October, with a £1,000 minimum share purchase value.