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Office Spotlight: Wealthify, Cardiff

Office Spotlight: Wealthify, Cardiff

 Date office opened: 2014

Number in team: 25

Number of clients: 8500

Top fund picks:

  • UBS Gender Equality
  • Stewart Investors Global Emerging Market Leaders
  • Liontrust Sustainable Future European Growth

Q&A with Michelle Pearce, Co-founder & CIO, Wealthify, Cardiff.
(Senior management team pictured below, from left: Michael Ashford, Steve Sanders, Sally Allan, Richard Theo, Michelle Pearce):

What is your typical client demographic?

Our proposition is designed to make investing simple and accessible for all. It takes under 10 minutes to sign up, via an app or online and you can start with as little as £1, so technically our typical client can be anyone looking to give their savings a chance to grow. As you would expect, we have more male customers and they tend to be professionals investing into an ISA.

What differentiates your region?

Quality of life. Wales is a beautiful place to live and work. You have world-class national parks and beaches on your doorstep, but also the south east Wales capital region and Bristol and Bath within a stone’s throw, not to mention London within a two hour train journey. We enjoy the best of both worlds, great connectivity with low operating costs and low cost of living.

What challenges are facing your local area?

The battle to attract the right talent to our business locally remains fierce, as it is everywhere, but our offering competes nationally, for the reasons described above.

What is the best thing about living in your region?

Low cost of living can make a huge difference. Someone recently commented how nice it is that colleagues can afford to own their own home and have kids (or a dog).

What is a typical regional saying in your region?

‘I’ll be there now, in a minute’ (perplexing to anyone not from south Wales, but perfectly sensible locally).

Bullish or bearish?

Moderately bullish, but mindful of volatility. Above trend global growth and the benign inflation environment masks disparate economic cycles. Despite valuations being above historic averages, global equities offer better prospects than global bonds – although fixed income continues to offer diversification benefits. Political unrest, at present, appears to have minimal global macroeconomic consequences, but there are localised pain-pockets.

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