Date office opened: 1995
AUM: £725 million
Number in team: 69
Average portfolio size: £750,000
What is your office motto? Life should be enjoyed.
Bullish or bearish? Mainly bearish.
Top 3 fund picks:
- Baillie Gifford Japanese
- H20 MultiReturns
- AHFM Defined Returns
Q&A with Gaynor Rigby, managing partner, Equilibrium Asset Management, Cheshire
What is your typical client demographic?
Though we have a varied client base, our typical client is aged 63 and either at or nearing retirement. That being said, some of our clients are business owners and entrepreneurs with some time to go before they retire. Our client base is almost exclusively based in the North West.
What differentiates your region?
Whilst we don’t have the same level of overseas wealth as London and the South East, there are concentrated pockets of affluence throughout the North West. There’s not the same degree of choice for investors quite yet, but the expectation for high quality service is the same as it would be anywhere in the country.
What challenges are facing your area?
Recruitment is the biggest challenge. Whilst the North West is growing rapidly, there isn’t the same density of financial services and banking firms as London, and therefore a smaller talent pool. You have to be creative with your recruitment strategy and be on top of your game to attract new people. A great reputation and a fantastic benefit package helps!
A growing challenge is simply the ever-increasing competition in the area. There is a great deal of wealth across the region and the growing business community, partly as a result of the Northern Powerhouse Partnership. This presents a fantastic opportunity for wealth management firms, especially those who want to diversify away from a saturated London market.
We have noticed more firms launching in the area and seeking greater market share, so we have to keep on our toes to attract new clients.
What’s the best thing about living in your area?
We’re based in South Manchester and very lucky to have great transport links nearby. As well as being close to Manchester Airport, the rail and road links make it very easy to travel around the region to meet clients, and prospective clients.
The quality of living is generally high, house prices are lower than the South and there is a growing choice of high end restaurants, bars and art galleries.
As a wealth management firm, the North West is a great place to work as there is a fantastic (and growing!) client base in the region.
What’s a typical regional saying?
’Waitrose is out of Moet, again!’ #FirstWorldProblems
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Mark Barnett - part 2: why I'm not buying Lloyds
In the second part of our exclusive video interview, Barnett explains why he has no intention of buying Lloyds, and where he sees the greatest income opportunities.
Wealth managers reveal the best investment ideas of the year
From robotics to impact investing, wealth managers share the best ideas they have heard this year.
Baillie Gifford's Earnshaw on Xi Jinping's 'new era'
Sophie Earnshaw talks through what Xi Jinping's 'new era' means for investors. and why Chinese tech offers some of best growth stocks in the world.
Profile: JM Finn on why the future is with financial planners
There is a lot of work on pension consolidation and Sipps have been a big driver there, says JM Finn chief executive
Pub Club: at The Old Beams in Milton Keynes with WH Ireland
MPS Investment Committee: Simon Doherty, Quilter Cheviot
Office Spotlight: Equilibrium Asset Management, Cheshire
MPS Investment Committee: Sanjay Rijhsinghani and MPS team, LGT Vestra
Dining with 7IM's Damian Barry at The Culpeper
On the Road Challenge: Bowling with Kleinwort Hambros
Pub Club: at the bar with Standard Life Wealth's resident rugby star
Office Spotlight: Hargreave Hale, Llandudno
Parmenion: the perks of investing in interesting times
Investment Committee: Arnaud Gandon, Heptagon Capital
Pub Club: At the Water Poet with BMO's Kelly Prior
Office Spotlight: Brooks Macdonald, Manchester
Made in the Midlands: the growth of boutique BRI Wealth Management
Pub Club: At The Cask & Glass with PortfolioMetrix
Coutts celebrate opening of Rwanda cricket ground
Office Spotlight: Casterbridge Wealth, Salisbury
Citigold client events with a difference
Investment Committee: Gary Stockdale, Vertem Asset Management
Pub Club: at the Oast House with Investec W&I Manchester head
Office Spotlight: Brewin Dolphin, Bristol
Investment Committee: Murray Asset Management keeping the consumer confident