Date office opened: 1995
AUM: £725 million
Number in team: 69
Average portfolio size: £750,000
What is your office motto? Life should be enjoyed.
Bullish or bearish? Mainly bearish.
Top 3 fund picks:
- Baillie Gifford Japanese
- H20 MultiReturns
- AHFM Defined Returns
Q&A with Gaynor Rigby, managing partner, Equilibrium Asset Management, Cheshire
What is your typical client demographic?
Though we have a varied client base, our typical client is aged 63 and either at or nearing retirement. That being said, some of our clients are business owners and entrepreneurs with some time to go before they retire. Our client base is almost exclusively based in the North West.
What differentiates your region?
Whilst we don’t have the same level of overseas wealth as London and the South East, there are concentrated pockets of affluence throughout the North West. There’s not the same degree of choice for investors quite yet, but the expectation for high quality service is the same as it would be anywhere in the country.
What challenges are facing your area?
Recruitment is the biggest challenge. Whilst the North West is growing rapidly, there isn’t the same density of financial services and banking firms as London, and therefore a smaller talent pool. You have to be creative with your recruitment strategy and be on top of your game to attract new people. A great reputation and a fantastic benefit package helps!
A growing challenge is simply the ever-increasing competition in the area. There is a great deal of wealth across the region and the growing business community, partly as a result of the Northern Powerhouse Partnership. This presents a fantastic opportunity for wealth management firms, especially those who want to diversify away from a saturated London market.
We have noticed more firms launching in the area and seeking greater market share, so we have to keep on our toes to attract new clients.
What’s the best thing about living in your area?
We’re based in South Manchester and very lucky to have great transport links nearby. As well as being close to Manchester Airport, the rail and road links make it very easy to travel around the region to meet clients, and prospective clients.
The quality of living is generally high, house prices are lower than the South and there is a growing choice of high end restaurants, bars and art galleries.
As a wealth management firm, the North West is a great place to work as there is a fantastic (and growing!) client base in the region.
What’s a typical regional saying?
’Waitrose is out of Moet, again!’ #FirstWorldProblems
- Moola sale: a confused client's perspective 2
- Why wealth managers need to find fintech partners
- What sets Quilter apart from SJP, Brewin and Rathbones? 3
- The Speirs & Jeffrey eight set for bumper Rathbones payday
- The existential crisis facing wealth managers 1
- Why Speirs & Jeffrey was forced to sell to Rathbones
- FCA Mifid probe should address research 'conflicts'
Sunday Papers: Airbus boss eyes BAE fighter merger
And health issue sees Fiat Chrysler chief Marchionne replaced by Jeep boss.
- Overnight Markets: Wall Street declines on disappointing earnings reports
- FCA quizzes 152 firms on 'high risk' investment activity 3
- Moola sale: a confused client's perspective 2
- Majedie's Brass: the case to back banks as Trump tears it up
- Albert Edwards: trade wars distraction from real problems
- Better with age? Our exclusive study on fund manager experience
Wealthify's Pearce: how online DFMs can build trust
In this video Cardiff-based Wealthify founder Michelle Pearce also discusses online DFM suitability failings and not being London-centric.
Citywire Scotland: how wealth managers use new tech
We caught up with a few wealth managers at our annual event in Gleneagles to find out what technological innovations they are employing across their businesses.
CEO Tapes: Buxton to Gilbert - ‘my Glencore quandary’
Do not miss the first two minutes of this film as Richard Buxton shares how he has been challenged by a client for owning shares in a certain company.
Profile: why this Brewin manager went solo before hitting 30
More and more wealth managers are striking out alone, but few have the bottle to attempt this in their 20s
A round of golf with Mary Coughlan, Redmayne Bentley
Pub Club: At the Vintry with WHIreland's Lawrence Cotton & Mark Burtenshaw
MPS Investment Committee: James Penny, TAM Asset Management
Office Spotlight: UBS Wealth Management, Edinburgh
Pub Club with Andrew Davies, LGT Vestra
On The Road Diary - Postcards from Leeds....
Office Spotlight: SG Kleinwort Hambros Bank
MPS Investment Committee: Andrew Morgan, Walker Cambria
Pub Club with James Horniman, James Hambro & Partners
Investment Trust Forum 2018
Office Spotlight: Canaccord Genuity Wealth Management, Guernsey
MPS Investment Committee: Jeremy Balfour-Melville, Malloch Melville Investment Managers
Next Generation Forum 2018
Pub Club with Andrew Rees, EQ Investors
MPS Investment Committee: Jason Day & Eric Louw, Standard Life Wealth
Office Spotlight: AJ Bell, Manchester
The key sustainable takeaways from WHEB AM's annual conference
The Dee and the Dolphin: catching up with Brewin Dolphin in Aberdeen
Pub Club: With Tcam's Mark Little at De Hems (sort of)
MPS Investment Committee: Jordan Sriharan, Thomas Miller Investment
Office Spotlight: WHIreland International Wealth, Isle of Man