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Office Spotlight: Brooks Macdonald, Manchester

Office Spotlight: Brooks Macdonald, Manchester

Date office opened: May 2007

Office fund under management: do not disclose

Group funds under management: £11 bn

Number in team: 13

Are you bullish or bearish? Cautiously optimistic

Top three fund picks:

  • Hermes Asia ex Japan
  • Finsbury Growth and Income Trust
  • Polar Capital Technology Trust

Q&A with Robert Salter, senior investment director & head of Manchester office, Brooks Macdonald, Manchester

What is your typical client demographic?

We work predominantly with the North West’s independent financial adviser community. We manage bespoke portfolios for investors with a minimum initial investment of £250,000.  

What differentiates your region?

The fact that we deal mainly with the independent financial and professional adviser community across the North West is our key differentiator. We have worked extremely hard over the past decade to cultivate strong and trusted relationships. With so much regulatory change occurring, it is vital that financial and professional advisers stay on top of developments, and one way we help them do so is to host regular Adviser Academies. These are designed to provide thought-provoking and constructive material that should be useful for the future growth of their businesses, and ultimately helping them to service their clients better.

We believe that our differentiator has contributed to us collecting a variety of awards recognising our localised client service and investment management performance.

Also, as a business, we strongly believe in giving back to our local community and we have an established history of supporting charities, such as The Christie, which supports the work of The Christie NHS Foundation Trust through fundraising activities, and delivers projects, equipment and improvements that are over and above what the NHS funds. The charity has 43,000 supporters who helped raise £14.4 million last year.

What challenges are facing your area?

Our industry is extremely competitive in the Manchester area but we see many strengths of being an established player in the region. Our region extends across the North West of England and North Wales and we are excited about further opportunities that lie ahead for us. We are making strong progress in our drive to target new geographical areas across the North West and we have identified professional connections such as lawyers and accountants as a large area for growth – many of whom we are now working with.

What’s the best thing about living in your area?

Manchester is a great place to live and work. It is a financial and business hot spot, as well as a major higher education/academic/research hub, thanks to the presence of multiple universities.

The city’s financial and business community is extremely collegiate. The excellent transport system makes it extremely easy for us to catch up with our clients on a regular basis – nothing beats face-to-face contact.

The city has a real vibrancy – everything from quality restaurants and nightlife options, a great music and cultural scene, and to top it all – two renowned football teams!

What’s a typical regional saying?

‘Make us a brew.’ Meaning can you make me a cup of tea please.

What is your office motto?

One team, one mission.




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