Moola, the online wealth manager founded by Gemma Godfrey, has expanded its offering beyond purely investing in iShares products.
The service, which can be accessed from as little as £50, had previously partnered with BlackRock, with the asset manager providing Moola clients with access to its research and exchange traded fund (ETF) range through iShares.
Moola has now added three other ETF providers to its list: Vanguard, db x-trackers and Lyxor.
Godfrey (pictured) said: ‘This work is just one example of Moola’s powerful and customer-centric technology. The service can now fully support virtually any ETF portfolio, regardless of type or fund provider.
‘BlackRock remain an important partner, and are the largest fund provider for our portfolios. Moola offers a flexible technology platform to a wide range of financial intermediaries, to unlock the huge potential of digital investing.’
Among the robo-adviser’s partners at launch were Winterflood and technology provider EValue.
Initially it had a minimum investment level of £200, however back in August this was reduced to £50. The same month, Moola also hired former Quilter Cheviot investment manager Camilla Carson as commercial director.