Killik & Co has opened a new office in Battersea as it continues to fight to get its robo service off the ground.
Dubbed the House of Killik, the new office on Northcote Road is the firm’s exempt to offer a more ‘holistic’ approach to wealth management. It becomes Killik's ninth office in the UK.
At launch, the branch will contain one wealth planner and an investment manager.
The services offered include, business saving and investment plans, and advice on intergenerational wealth transfer.
‘The entire industry knows it has to evolve to stay relevant to the needs of a new type of client,’ said Georgie Killik, head of innovation at Killik & Co.
‘Where Killik & Co has taken a different approach is to realise that our clients, at varying stages of life, value a more human approach, not less. Given the important financial challenges that all generations stand to face over coming years, personalised, highly-convenient financial planning, saving and investment advice is needed more than ever.’
Paul Killik's (pictured) firm stated: ‘Despite the trend towards apps and automation, a recent FCA study revealed that two-thirds of young people would be unhappy being advised online.’
This marks a distinct strategic shift for the firm, which had been working on a long delayed robo-investing venture, called Silo, with ex-Google engineer Paul Taylor.
Taylor stopped working with Killik at the end of 2017, around 15 months after he was recruited.
Wealth Manager understands there are still plans to launch the service more widely. At the moment it is offering early access to the service on its website.
The firm recently recruited four financial planners in a push to expand its advice team.