New Model Adviser - For Professional Investors

Register to get unlimited access to Citywire’s fund manager database. Registration is free and only takes a minute.

Watch Citywire's exclusive interview with Martin Sorrell

Citywire had a chat with WPP chief executive Martin Sorrell in our London TV studio yesterday.

Sorrell, who built WPP up from a shopping basket maker (Wire and Plastic Products), to the world's largest advertising and marketing services group through a series of audacious takeover bids, was open and a little mischievous at times in this brief but wide ranging interview with Citywire chairman Lawrence Lever.

He talks about lessons learned, problems for Facebook and Google, lack of co-operation from Amazon, fig leaf excuses WPP sometimes gets from the new media giants, the bullish future for wealth management, his view of active fund management and what he does with his own (not inconsiderable) money.

Throw in a bit of China and the balance between digital and traditional advertising and that is about it from this eight minute film. 

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.