New Model Adviser - For professional financial planners

Register free for our breaking news email alerts with analysis and cutting edge commentary from our award winning team. Registration only takes a minute.

Niche IFA delivers for local postie with football team sponsorship

Postmen usually knock on doors to deliver letters, not make requests. But when Newport-based Niche IFA’s Royal Mail regular came looking for support for his football club, he did not leave empty handed.

Niche IFA delivers for local postie with football team sponsorship

Postmen usually knock on doors to deliver letters, not make requests. But when Newport-based Niche IFA’s Royal Mail regular came looking for support for his football club, he did not leave empty handed.

Niche’s regular postman also volunteers as the manager of Crindau Corries AFC. He approached the business seeking support for the club and Niche agreed to kit out the team.

‘With local sponsorship, they can get a completely new kit for less than £1,000, which will last them two or three seasons,’ said Niche director Ray Adams.

‘But from a business perspective, you’ve got a load of young guys with families who play football, so they are at an age where they might need mortgages.

‘They then start the accumulation phase through their pensions, and of course they’ve got mum and dad at home they can talk to about us, so you are going to pick up something from it.’

Niche also sponsors local rugby club Hartridge RFC, which formed five years ago and has achieved consecutive promotions to reach Welsh Rugby Union Division One East, two levels below professional. It brought in a coach, Jason Forster, a former flanker for Newport, who won one Welsh cap.

‘Our community are our clients, we get our money from our community,’ says Adams. ‘It’s a way of giving a little bit back and saying thanks, but at the same time generating more business.’

Share this story

Leave a comment!

Please sign in or register to comment. It is free to register and only takes a minute or two.
More Content
6969.62 + 1 0.02% 03:47
More Content
More Content

BUSINESS

Conference capers: see the behind the scenes shots from our event

Conference capers: see the behind the scenes shots from our event

There are a few pictures left over from our conference and awards last week that we have not published. So why not? They are pretty fun.

ADVICE

2 Comments Firm boasts of swerving pension cold calling ban

Firm boasts of swerving pension cold calling ban

A firm that contacts businesses to arrange appointments with financial advisers has swerved a ban on cold calling people about pensions.

twitter_banner

INVESTMENT