Financial planning group NextGen Planners is launching an 'X Factor style' boot camp aimed at attracting top graduate talent into the profession.
The event, which will be held in March in conjunction with Manchester Metropolitan University (MMU), will see 30 final year undergraduates put through their paces with the aim of impressing 20 employers.
Contestants will come from MMU's financial planning and economics courses. They will compete to earn placements with planning firms in attendance.
Joanne Barbrick, senior lecturer at MMU Business School, said: 'MMU is excited to be involved with NextGen Planners and their aim to help build the next generation of Financial Planners.
'Their training programme offers excellent opportunities for our students to work within financial planning firms and gain the knowledge and experience required on their journey to becoming a financial planner. Our joint bootcamp in March will be the first step in what we believe is an outstanding opportunity for students.'
This month also sees the first cohort of thirty trainees begin the inaugural NextGen Planners Training Contract, with plans for further cohorts later in the year.
The programme is designed to integrate with firms’ current HR and training programmes, providing both technical and soft skills training to the next generation of financial planners.
NextGen Planners Training Director Adam Owen said: 'We re delighted that we filled the first cohort so quickly and that there is so much interest in the September cohorts.
'It shows that people want to join our profession and progress their careers and that employers are willing to back new and existing talent.'