A merger has created a new advice business with £450 million of assets, which will have the founder of Intrinsic and Bellpenny as its chairman.
Apollo Multi Asset Management and financial planning firm Total Wealth Planning, have merged to create a a combined business to be known as Apollo MAM Group.
It said it would keep 'the two business units of asset management and wealth management separate' though they will share technology, back office and operational capabilities.
Kevin Ronaldson, the co-founder of both the network Intrinsic Financial Services and IFA consolidator Bellpenny (now itself merged to become Ascot Lloyd), has joined the board as chairman.
Apollo has recently launched a discretionary fund management (DFM)
service for clients.
Simon Youlton, chief executive of TWP Group said the merger had been built on a 'professional working relationship with Apollo spanning more than a decade'.
Ronaldson said: 'I expect them to set an industry benchmark for professional advice and client service combined with investment insight and support. I am clear that we are on a very exciting journey.'