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Industry trade body Tisa to change its name (sort of)

The Tax Incentivised Savings Association (Tisa) is asking its members to vote for a name change to The Investing and Saving Alliance

Industry trade body Tisa to change its name (sort of)

Centrist political parties are not the only organistions undergoing rebrands at the moment: financial services trade bodies are also going through makeovers.

The Tax Incentivised Savings Association (Tisa) is asking its members to vote for a name change to The Investing and Saving Alliance. This means it will keep the Tisa acronym even though the underlying name will change.

In a message to its members, seen by New Model Adviser®, Tisa’s director general David Dalton-Brown said the name change has been approved by its board and it is now asking for its member firms to vote in support of the change by 21 May.

‘Tisa today is markedly different to the Tisa created in 2007. Our commitment to providing members with technical expertise on ISAs is unchanged, but this support now encompasses technical help on retirement savings matters and addressing business critical regulatory issues,’ he said.

He added the new name will ‘provide greater clarity about Tisa’s role and purpose, while enhancing our authority in dealings with policy makers and other key influencers from our stakeholders’.

‘Rest assured there will be no change to our core values, our work and initiatives to provide members with technical support, regulatory interpretation, access to strategic policy councils and opportunities to participate in our digital industry infrastructure projects. This is playing an increasingly important role in our industry and Tisa membership now exceeds 200 firms,’ he added.

Dalton-Brown told New Model Adviser®: 'Following consultation with our growing membership, board, and strategy committee, we have formally asked our members to support a change in our name, while still retaining the Tisa acronym. This will form part of a wider review and rebrand exercise to ensure that Tisa continues to reflect its evolving role representing consumer financial wellbeing. We look forward to sharing the outcome of this review later this year.’ 

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