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Aviva hires platform proposition head from Standard Life

Mike Hogg has been hired from Standard Life as head of platform propositions for Aviva

Aviva hires platform proposition head from Standard Life

Aviva has hired Mike Hogg from Standard Life Aberdeen as head of platform propositions. 

Hogg, who joined Aviva at the start of the year, held several positions at Standard Life since 2008. Most recently he was head of adviser proposition strategy, a role which involved marketing the Standard Life Wrap to advisers and developing its offering. 

He also had a hand in the acquisition of the Elevate platform, which Standard Life bought from AXA in a deal worth £31 million

According to LinkedIn Hogg worked at Aviva before joining Standard Life, including a brief stint leading communications when the company closed the Lifetime Wrap, its first attempt at an investment platform. 

A spokeswoman for Aviva said Hogg would bring 'considerable industry, technical, propositional and communications experience to the team' after joining this year. 

Aviva's platform struggled in 2018 following a change in the technology it uses. Inflows fell by £2.3 billion as a range of problems, including late income payments and long waiting times for customer service, hit advisers. Last month New Model Adviser® revealed that Aviva has set aside £7.2 million to cover compensation costs that arose from issues surrounding the technology change. 

In January Aviva's platform chief executive Tim Orton left the company after four years at the helm of the wrap proposition. 

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